Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
Strategic Management: Text and Cases 9th Edition by Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
Publisher : McGraw Hill; 9th edition (February 8, 2018)
Language : English
Hardcover : 800 pages
ISBN-10 : 1259813959
ISBN-13 : 978-1259813955
15 in stock